We developed an AI-powered solution that automated lead processing for our client, reducing manual labor by 50%, boosting sales by 20%, and cutting manual labor in half.
Due to a non-disclosure agreement, we’re not sharing the company’s name. What we can tell you is that they’re a new business in the US sales/marketing field, with a special AI system for dealing with potential customers. To increase efficiency and increase their competitive edge, they needed an automated system to filter and manage their growing number of potential customers.
This sales and marketing start-up was overwhelmed by the high volume of incoming leads, requiring a tailored solution to automate lead filtering, outreach, and meeting scheduling.
We built an AI-powered MVP using Laravel and Inertia.js, integrating with Active Campaign and Calendly to automate lead processing, email outreach, and meeting bookings.
The solution saved the client 4 hours of manual work daily, increased sales by 20%, and improved overall efficiency by 40%.
Thanks to the team at @LuckyMediaDev for helping us get a head start in this area via their initial work on a Breeze React port! ❤️
Taylor Otwell
Founder @ LaravelLet’s chat
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The start-up, specializing in AI-driven sales and marketing, faced significant challenges in managing its growing number of leads and staying competitive.
- Manual lead processing: The team spent hours manually filtering and validating leads from emails, leading to inefficiencies and missed opportunities.
- High volume of leads: The sheer number of incoming leads made it difficult to prioritize and engage with potential customers effectively.
- Lack of automation: The absence of an automated system for outreach and meeting scheduling resulted in delayed responses and lost sales.
We developed an AI-powered MVP to automate the entire lead management process, from filtering and validation to outreach and meeting scheduling. Here’s how we addressed their challenges.
We developed a system that automatically reads, sorts, and filters incoming leads from Active Campaign based on the client’s specific criteria. This eliminates the need for manual sorting, saving time and reducing errors.
Why this matters: Automating lead filtering ensures that your team can focus on high-potential leads, improving efficiency and reducing the risk of missing valuable opportunities.
Technical deep dive: Using Laravel and Inertia.js, we created a responsive and interactive system that seamlessly integrates with Active Campaign, ensuring smooth processing of leads.
The AI generates personalized outreach emails for validated leads, increasing engagement and response rates. This personalized approach ensures each email is tailored to the lead’s data, enhancing the likelihood of a positive response.
Why this matters: Personalized communication at scale is crucial for engaging potential customers. AI-driven emails ensure consistency and relevance, leading to higher engagement and conversion rates.
Technical deep dive: We used OpenAI to create dynamic, context-aware emails that adapt to each lead’s specific information, ensuring relevant and engaging content.
The AI maintains conversations with leads who respond, using context-aware AI-generated responses and historical data to keep interactions engaging until a meeting is scheduled. This ensures consistent and timely communication, crucial for converting leads into customers.
Why this matters: Timely and consistent communication is key to maintaining lead interest. AI handles the initial interactions, allowing your team to focus on high-value tasks.
Technical deep dive: The AI is designed to handle multi-step conversations, ensuring smooth transitions from initial contact to meeting booking.
We integrated Calendly to automate meeting scheduling, eliminating manual coordination. This streamlined process reduces delays and ensures a hassle-free experience for both the client and leads.
Why this matters: Automated scheduling saves time and reduces the likelihood of errors, ensuring that leads can easily book meetings at their convenience.
Technical deep dive: Calendly’s API enabled a fully automated scheduling process, creating a seamless experience from conversation to meeting setup. (blog post coming soon)
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The AI-powered solution delivered significant benefits for the start-up:
- Time savings: The system saved the client 4 hours of manual work daily, totaling 80 hours per month and 960 hours annually.
- Increased sales: Automation led to a 20% increase in sales, as the team could focus on closing deals rather than manual tasks.
- Improved efficiency: Overall operational efficiency improved by 35%, allowing the start-up to handle more leads with fewer resources.
- Enhanced lead engagement: Personalized AI-driven outreach and conversation management increased lead response rates and meeting bookings.
960
hours of manual labor saved
20%
Increase in Sales
100%
AI automated process
99%
Uptime
Our approach focused on understanding the client’s unique challenges and delivering a solution that prioritized automation, efficiency, and scalability. By using cutting-edge technologies like Laravel and OpenAI, we created a system that not only solved immediate problems but also positioned the start-up for long-term growth.
Let’s chat
Book a free call and have a no-strings-attached talk about your ideas.
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