A website upgrade helped the clinic to improve its online performance, strengthen patient relationships, and cement itself as a Canadian leader in weight-loss surgery.
Dr. Michel Gagner is one of the world’s most preeminent experts in minimally invasive weight-loss surgery. At his Montreal surgical center, Clinique Michel Gagner, his experienced team helps people suffering from severe chronic obesity.
Clinique Michel Gagner’s outdated website failed to reflect its expertise in weight-loss surgery, resulting in poor performance, low patient satisfaction, and missed lead generation opportunities.
We redesigned and migrated the website to Statamic v3, creating a modular, multilingual platform with a customizable patient questionnaire and password-protected patient pages.
The new website improved loading times by 75%, reduced maintenance costs, and provided a powerful lead generation tool, while ensuring zero downtime.
We always get glowing feedback from companies who work with Lucky Media. Their professionalism, knowledge, and quick and clear communication truly sets them apart.
Jack McDade
Founder @ StatamicLet’s chat
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The clinic’s existing website was making it hard to attract new patients and maintain strong relationships with current ones. Problems included:
- Poor performance: The website was slow and inefficient, leading to a frustrating user experience.
- Lack of lead generation tools: The site lacked effective tools to capture and convert prospective patients.
- Outdated technology: Built on Statamic v2, the website was difficult to maintain and prone to breaking during updates.
- Limited patient engagement: The site lacked personalized content and features to support current patients.
We transformed Clinique Michel Gagner’s website into a high-performing, modular platform that enhanced patient engagement and streamlined lead generation. Here’s how we addressed their challenges.
We migrated the website from Statamic v2 to v3, replacing outdated technologies like jQuery with modern, lightweight libraries such as Alpine.js and TailwindCSS. This migration ensured a significant 75% reduction in loading times, leading to a smoother user experience.
Why this matters: Website speed is critical and slow loading times can lead to high bounce rates and lost opportunities. A fast website not only enhances user satisfaction but also positively impacts search engine rankings, enabling you to attract more potential patients and drive conversions.
Technical deep dive: The migration to Statamic v3 and the use of modern libraries improved website loading times by 75%, ensuring a faster and smoother user experience.
We created a fully modular website, allowing the clinic to easily add, modify, or reorganize content without developer assistance. This flexibility enabled the clinic to develop over 200 unique pages and subpages.
Why this matters: A modular design allows for greater agility in managing website content and adapting to changing business needs. When you efficiently update your information and offerings, you maintain relevance in a competitive market and improve your ability to serve patients effectively.
Technical deep dive: Using Statamic’s building blocks, we enabled the clinic to create over 200 unique pages and subpages, reducing maintenance costs and ensuring updates no longer broke the site. (blog post coming soon)
We developed a customizable, multilingual questionnaire with a BMI calculator, conditional questions, and input validations to capture and qualify leads effectively.
Why this matters: A well-designed lead capture tool is essential for converting visitors into patients. By making the questionnaire accessible in multiple languages and highly user-friendly, you can broaden your reach and cater to a diverse clientele, ultimately driving patient growth.
Technical deep dive: The questionnaire integrated with a third-party CRM and supported PDF exports, streamlining lead management and follow-ups. (blog post coming soon)
We implemented password-protected pages for current patients, providing them with exclusive content and resources.
Why this matters: Providing personalized content through secure pages fosters stronger patient relationships and encourages ongoing engagement. When patients feel valued and supported, it enhances their loyalty and satisfaction with your services.
Technical deep dive: The clinic could easily modify access codes and update content, ensuring a personalized experience for patients. (blog post coming soon)
Let’s chat
Book a free call and have a no-strings-attached talk about your ideas.
The new website delivered significant benefits for Clinique Michel Gagner:
- Faster performance: Loading times improved by 75%, enhancing user experience and engagement.
- Reduced maintenance costs: The modular design allowed the clinic to manage content without developer assistance, lowering ongoing costs.
- Effective lead generation: The multilingual questionnaire became a powerful tool for capturing and qualifying prospective patients.
- Enhanced patient engagement: Password-protected pages provided personalized content, strengthening relationships with current patients.
- Zero downtime: Built on Laravel, the website has experienced no downtime, ensuring reliable performance.
26%
Increase in lead generation
75%
Improvement of loading time
200+
Pages and subpages
99%
Uptime
Our approach focused on understanding Clinique Michel Gagner’s unique challenges and delivering a solution that prioritized performance, lead generation, and patient engagement. By leveraging Statamic v3 and modern technologies, we created a platform that not only solved immediate issues but also positioned the clinic for long-term success.
Let’s chat
Book a free call and have a no-strings-attached talk about your ideas.
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