By redesigning and modernizing MyBodyTutor’s website, we delivered a secure, cost-effective, and user-friendly platform that boosted customer engagement and streamlined operations.
MyBodyTutor provides customized food and exercise plans, one-to-one coaching, and daily accountability to help individuals reach their health and fitness goals. The online program takes a unique approach to weight loss by focusing on mindset, psychology, and habits – rather than just willpower alone.
MyBodyTutor had an old website that frustrated users, lost customers, and cost too much to maintain.
We built a new website using Statamic with modern design, strong security, and easy content management.
The new site cut hosting costs by 80%, loaded faster, was more secure, and easier to manage.
We had a great experience working with Lucky Media on our recent website redesign. The team was responsive and friendly, always available to answer any questions we had, and open to incorporating our design requests.
Adam Gilbert
CEO @ MyBodyTutorLet’s chat
Book a free call and have a no-strings-attached talk about your ideas.
MyBodyTutor’s existing website was outdated, both in design and functionality, making it hard to attract and retain customers.
- Poor user experience: Customers complained about the website’s usability, leading to frustration and lost opportunities.
- High maintenance costs: The old website relied on inefficient technology, resulting in expensive hosting and maintenance.
- Security risks: The platform was vulnerable to cyberattacks, putting customer data at risk.
- Limited flexibility: The website could not adapt to MyBodyTutor’s evolving business needs, such as adding new features or updating content easily.
We designed and developed a modern, secure, and highly functional website tailored to MyBodyTutor’s needs. Here’s how we addressed their challenges.
We redesigned the website using the latest UI/UX best practices to ensure it was visually appealing, intuitive, and easy to navigate. The site was optimized for all devices, ensuring a seamless experience for users on desktops, tablets, and mobile phones.
Why this matters: A high-quality user experience can significantly reduce bounce rates and increase conversions. By providing a smoother navigation experience, you are more likely to keep customers engaged and encourage them to explore your services and products.
Technical deep dive: To achieve this, we migrated from WordPress to Statamic and replaced jQuery and Bootstrap with Alpine.js and TailwindCSS.
We migrated the website from WordPress to Statamic, a more efficient and cost-effective platform. This change reduced hosting costs by 80% and lowered ongoing maintenance expenses.
Why this matters: Lower operational costs free up budget for other strategic initiatives, such as marketing and product development. By reducing overhead, you can focus resources on fostering customer relationships and driving growth, rather than managing a costly and inefficient website.
Technical deep dive: Statamic’s flat-file architecture eliminated the need for a database, significantly reducing hosting costs.
The website was built on Statamic, which uses Laravel - a highly secure PHP framework - to protect against cyberattacks. Additionally, we integrated Cloudflare to safeguard the site from DDoS attacks and further enhance performance.
Why this matters: A secure website is important for maintaining customer trust and protecting sensitive data. By prioritizing security, you safeguard your business and enhance your reputation. Clients are more likely to engage with brands that prioritize their safety.
Technical deep dive: By using Laravel’s built-in security features and integrating Cloudflare, we ensured the website was resilient against common threats like SQL injection and DDoS attacks.
We created a modular website structure, allowing MyBodyTutor to easily add, remove, or reorganize content without technical expertise. This flexibility allows for rapid adjustments in response to market fluctuations or consumer needs.
Why this matters: An adaptable website allows your business to respond to changes quickly, whether that's launching new services or accommodating sudden shifts in customer preferences. Such agility ensures that your digital presence remains relevant and effective in driving growth.
Technical deep dive: We used Statamic’s flexible content modeling to create reusable building blocks, enabling MyBodyTutor to update their website like playing with LEGO bricks. (blog post coming soon)
We implemented a custom filtering system for success stories, making it easier for users to find relevant testimonials. Additionally, we added a countdown timer for promotions and a thumbnail-based video gallery to improve page performance and user engagement.
Why this matters: Engaging content and interactions are key to converting casual visitors into loyal customers. By integrating features that capture attention and encourage exploration, you significantly enhance the likelihood of customer retention and sales growth.
Technical deep dive: We developed a custom filtering algorithm that allows users to sort success stories by categories like weight loss, customer type, and video testimonials. (blog post coming soon)
Let’s chat
Book a free call and have a no-strings-attached talk about your ideas.
The new website delivered significant benefits for MyBodyTutor, both operationally and financially:
- Improved customer satisfaction: Customers were happier with the new design and easier navigation, leading to more engagement and fewer complaints.
- Cost savings: Hosting costs dropped by 80%, and maintenance expenses were greatly reduced.
- Increased security: The website is now highly secure, protecting both MyBodyTutor and its customers from potential cyber threats.
- Enhanced flexibility: The modular design allows MyBodyTutor to update and expand its website as its business grows easily.
- Better SEO and marketing capabilities: Structured URLs and integrated marketing tools like Drip and Deadline Funnel improved the website’s visibility and effectiveness in driving sales.
100%
Fully customizable
80%
Cost savings of up to
50%
Improvement in loading time
99%
Uptime
Our approach focused on understanding MyBodyTutor’s unique needs and delivering solutions that aligned with their business goals. By combining cutting-edge technology with a user-centric design, we created a website that not only solved their immediate challenges but also positioned them for long-term success.
Let’s chat
Book a free call and have a no-strings-attached talk about your ideas.
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